Strategy that ships.
Products that stick.
I build product organizations and digital products that create measurable impact — from zero-to-one ventures to scaling mature platforms.
Get in touch
I believe the best product strategy is the one that actually gets built — and used.
I'm a product leader who moves between big-picture strategy and the details that make or break user experiences. I've authored product strategies and defended them at board level, run discovery in the field, and shipped features used by tens of thousands of people across regulated industries and consumer markets.
What I bring isn't a methodology — it's pattern recognition built from operating at every stage: corporate venture building at Deloitte, scaling product at Personio (Europe's leading HR tech), standing up a product and design function from scratch at Strategy Compass, building from zero at filu, and founding my own app.
I know what good looks like because I've built it more than once.
Users acquired in six weeks — zero paid spend. Hyzerbase, the first fantasy disc golf app for Android & iOS, hit 1,500+ users through community-led growth alone. The 89% weekly retention wasn't a lucky metric — it was the result of obsessing over the right core loop before scaling.
filu
Strategy & RoadmapOwn strategy and roadmap across clinical tooling and pet-parent experiences in a regulated veterinary setting. Lead cross-functional squad, manage product design, represent product to the board with KPI and investment cases.
Personio
Scale & ComplianceShipped compliance-critical capabilities for complex European HR markets. Drove API and payroll integrations, launched hardware terminal partnerships, built an integrations ecosystem.
Hyzerbase
BootstrappingBuilt and launched the world's first fantasy disc golf mobile app. 1,500+ users in six weeks. 89% 7-day retention (industry avg: 7.3%). Monetized via subscriptions — fully organic.
Strategy Compass
Team BuildingBuilt the PM and design functions from scratch. Portfolio strategy across four B2B products. Hired and coached the team, shifted org toward product-led practices.
Digital-Agentur Heidelberg
Data & InsightsLed a cross-functional data science team on a smart city initiative. Turned location-based traffic data into actionable insights for mobility and air quality — and built the anonymization framework to monetize it.
Deloitte Digital
Venture BuildingHelped architect a digital B2B platform for one of the world's four largest retailers. That venture grew from €0 to over €4 billion in revenue by 2023.
Tools I've designed, built, and shipped — from zero to real users.
Scout
Fawn rescue drone mission management — coordinating pilots, ground crew, and farmers at scale.
WaidPlan
Digital hunting ground management — interactive maps, observations, and team collaboration.
Suchensieger
Duolingo-style hunting dog exam preparation — skill trees mapped to official Prüfungsordnungen.
Hyzerbase
Fantasy disc golf app — 89% retention, 1,500 organic users.
Local AI Voice Memo Pipeline
A privacy-first, local-only pipeline that turns voice mem...
Personal Scheduler
Finding shared availability for busy people.
Gym Workout Tracker
A workout tracking app for logging and progressing gym se...
Freezer Inventory
A simple app to track what's in your freezer and reduce f...
I build tools for people who do real work outside.
Scout, WaidPlan, and Suchensieger each have their own brand, landing page, and identity — all under c200v, my product lab. If you're curious about the products themselves, that's where to look.
c200v.com ↗Worktree Orchestrator
Lets Claude Code spin up parallel coding sessions across isolated branches — like giving AI multiple desks to work at simultaneously.
Worktree Dashboard
A live terminal dashboard to monitor all parallel AI coding sessions at a glance — built in Python.
Rebase
Teaches Claude Code to automatically sync branches and resolve merge conflicts — no manual intervention needed.
Flutter Bootstrap
Production-ready starter kit — Flutter frontend, Dart backend, Google Cloud, CDN, and CI/CD pipelines, all wired up.
Let's build something great.
Head of Product · VP Product · Chief Product Officer