Strategy and Execution.
Eight years across regulated industries, complex B2B systems, and consumer apps — moving between strategy and the build as the work demands. c200v is my personal product lab where I prototype and operate new products end-to-end.
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The best product strategy is the one that actually gets built — and used.
A senior product leader who works the full arc — strategy at board level, prototypes in the codebase, discovery in the field. I've shipped features used by hundreds of thousands across regulated industries and consumer markets.
What I bring isn't a methodology — it's pattern recognition built from operating at every stage: corporate venture building at Deloitte, scaling product at Personio (Europe's leading HR tech), standing up a product and design function from scratch at Strategy Compass, building from zero at filu, and co-founding Hyzerbase.
I know what good looks like because I've built it more than once.
Users acquired in six weeks — zero paid spend. Hyzerbase, the first fantasy disc golf app for Android & iOS, hit 1,500+ users through community-led growth alone. The 89% weekly retention wasn't a lucky metric — it was the result of obsessing over the right core loop before scaling.
filu
Strategy & RoadmapOwn strategy and roadmap across clinical tooling and pet-parent experiences in a regulated veterinary setting. Lead cross-functional squad, manage product design, represent product to the board with KPI and investment cases.
Personio
Scale & ComplianceShipped compliance-critical capabilities for complex European HR markets. Drove API and payroll integrations, launched hardware terminal partnerships, built an integrations ecosystem.
Hyzerbase
BootstrappingBuilt and launched the world's first fantasy disc golf mobile app. 1,500+ users in six weeks. 89% 7-day retention (industry avg: 7.3%). Monetized via subscriptions — fully organic.
Strategy Compass
Team BuildingBuilt the PM and design functions from scratch — first ran product across four B2B platforms myself, then hired and scaled the team. Shifted the org toward product-led practices.
Digital-Agentur Heidelberg
Data & InsightsLed a cross-functional data science team on a smart city initiative. Turned location-based traffic data into actionable insights for mobility and air quality — and built the anonymization framework to monetize it.
Deloitte Digital
Venture BuildingHelped architect a digital B2B platform for one of the world's four largest retailers. That venture grew from €0 to over €4 billion in revenue by 2023.
Tools I've designed, built, and shipped — from zero to real users.
Scout
Fawn rescue drone mission management — coordinating pilots, ground crew, and farmers at scale.
WaidPlan
Digital hunting ground management — interactive maps, observations, and team collaboration.
Suchensieger
Duolingo-style hunting dog exam preparation — skill trees mapped to official Prüfungsordnungen.
Hyzerbase
Fantasy disc golf app — 89% retention, 1,500 organic users.
Local AI Voice Memo Pipeline
A privacy-first, local-only pipeline that turns voice mem...
Personal Scheduler
Finding shared availability for busy people.
Gym Workout Tracker
A workout tracking app for logging and progressing gym se...
Freezer Inventory
A simple app to track what's in your freezer and reduce f...
I build tools for people who do real work outside.
Scout, WaidPlan, and Suchensieger each have their own brand, landing page, and identity — all under c200v, my product lab. If you're curious about the products themselves, that's where to look.
c200v.com ↗lazarus
Restores your full Windows workspace with one click — apps, monitor positions, virtual desktops, all where you left them. Built in Rust.
orfoni
Desktop app for running multiple terminal sessions in parallel across git worktrees. Built in Rust with Tauri.
Worktree Orchestrator
Lets Claude Code spin up parallel coding sessions across isolated branches — like giving AI multiple desks to work at simultaneously.
tutor
Generates personalized courses on any topic and runs guided tutor-style study sessions — all inside Claude Code.
Rebase
Teaches Claude Code to automatically sync branches and resolve merge conflicts — no manual intervention needed.
Flutter Bootstrap
Production-ready starter kit — Flutter frontend, Dart backend, Google Cloud, CDN, and CI/CD pipelines, all wired up.